While Black Friday remains the ultimate shopping day for snagging deals on virtually everything, the retail landscape has evolved significantly, with numerous seasonal sales events now rivaling its prominence. As we progress through 2025, retailers are gearing up to offer enticing promotions throughout the year, making now a prime time to snag deals on tech, video games, and more.
To maximize your savings throughout the year, it's beneficial to keep an eye on several key sales dates. Below, we've compiled a comprehensive list of the major sales events scheduled for 2025 and beyond, helping you strategically plan your shopping, whether online or in-store.
1. Valentine's Day Sales (Now–February 14)
While not traditionally a shopping holiday, Valentine's Day sparks a surge in gift buying, leading to a plethora of discounts from early February until the day itself. Expect to find deals on items like smartwatches, jewelry, LEGO flower sets, video games, and book sets. As the first significant sales event of 2025, these early discounts often offer some of the year's lowest prices.
See the latest deals:
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LEGO Icons Flower Bouquet
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LEGO Botanicals Pretty Pink Bouquet
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LEGO Botanicals Wildflower Bouquet
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2. Presidents' Day Sales (February 13–17)
Presidents' Day, the first federal holiday of the year, heralds a wave of specific sales, starting the week before and peaking on the holiday itself. Look for discounts on mattresses, clothing, laptops, and PCs, as well as sitewide sales from major retailers like Amazon.
3. Tax Day Sales (April 15)
After a lull in sales events, Tax Day brings a fresh round of discounts. As tax returns are filed and refunds are received, retailers capitalize on this time by offering price drops on TVs, electronics, and LEGO sets.
4. Star Wars Day Sales (May 4)
"May the Fourth" has evolved into a notable shopping day for Star Wars enthusiasts, featuring deals on LEGO Star Wars sets, movie collections, board games, and collectibles. It's an excellent time to grab discounts on popular Star Wars games as well.
5. Mother's Day Sales (May 8–11)
Much like Valentine's Day, Mother's Day is an opportune time to find deals on gifts such as flowers, jewelry, watches, and chocolates. While discounts may not reach Black Friday levels, you can still expect to find attractive price cuts on various items.
6. Memorial Day Sales (May 22–26)
Memorial Day sales offer a broad range of discounts, capitalizing on the three-day weekend. Expect deals on mattresses, clothing, appliances, laptops, and furniture. Retail giants like Amazon, Walmart, and Best Buy typically launch extensive sales events around this time.
7. Dads and Grads Sales (June 1–15)
Early June brings a unique sales mashup, targeting both graduating students and fathers. This period is ideal for finding discounts on big-ticket items like TVs, laptops, PCs, and furniture. It's an excellent time to buy electronics before the summer season and the first Amazon Prime Day in July.
8. 4th of July Sales (July 1–6)
The 4th of July sales fall into the category of holiday weekends, offering significant discounts on electronics, including TVs and gaming monitors. Other categories like mattresses, major appliances, furniture, and clothing also see price cuts. This period is also known for deals on sporting equipment and grills, not seen again until Labor Day.
9. Prime Day (Mid-July)
Amazon Prime Day, rivaling Black Friday in scale, is a major sales event that has expanded to include participation from numerous retailers. Last year, competitors like Walmart, Target, Best Buy, and Kohl's offered counter sales. Prime Day 2025 is likely to occur around July 15-16, though other retailers may schedule their sales slightly before or after.
10. Labor Day Sales (August 25–September 1)
Following Prime Day, August sees a shift to back-to-school sales, culminating in Labor Day sales. Expect discounts on a wide array of items, including mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. These sales are a great opportunity to shop before the Black Friday rush.
11. October Prime Day Sales (Mid-October)
Amazon's "Prime Big Deal Days" in October, a precursor to Black Friday, offers a Prime Day-like shopping experience. This event, which started in 2022, is typically held during the second week of October and lasts for a couple of days.
12. Black Friday Sales (November 1–30)
Black Friday is the pinnacle of shopping events, offering the year's most substantial discounts across all categories and retailers. While the official date for 2025 is November 28, Black Friday deals often start soon after October's Prime Day and continue throughout November, with the best deals typically occurring on Thanksgiving and the day after.
13. Cyber Monday Sales (November 30–December 5)
Originally designed to provide online discounts following the Black Friday in-store chaos, Cyber Monday has grown to match Black Friday's scale. The sales typically begin on the Sunday following Black Friday and extend through the week, often labeled as part of Cyber Week.
14. Green Monday Sales (December 8–23)
Initiated by eBay in 2007, Green Monday marks the final push of holiday sales, originally designed to ensure last-minute deliveries before Christmas. With faster shipping options, these sales now extend almost up to Christmas Eve, offering "last-minute" deals.
15. New Year's Sales (December 26–January 1)
The year concludes with New Year's sales, starting just after Christmas. These sales target shoppers returning unwanted gifts and looking to spend their refunds. Late December and early January are also prime times for deals on older tech, especially TVs and gaming monitors, due to the proximity to CES.
