Xbox and Halo Gear Up for 25th Anniversary Celebrations
With the 25th anniversary of both the first Halo game and the Xbox console fast approaching, Xbox has confirmed that significant celebrations are planned. This was revealed during a recent interview where the company also discussed its future business strategy.
Xbox's Licensing and Merchandising Expansion
Xbox announced major anniversary plans for Halo, the popular sci-fi shooter franchise developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's milestones and its increasing focus on licensing and merchandising. This strategy mirrors the successful cross-media expansions seen with franchises like Fallout and Minecraft, which have been adapted into TV shows and movies.
Friend confirmed that Xbox is actively developing plans for the 25th anniversary of both Halo and the Xbox console. He emphasized the importance of celebrating the rich history and active communities surrounding these franchises. While specific details remain undisclosed, the anticipation is high.
Halo's 25th anniversary falls in 2026. The franchise has generated over $6 billion in revenue since the release of Halo: Combat Evolved in 2001. Beyond its commercial success, Halo: Combat Evolved holds a special place in Xbox history as the console's launch title. The franchise has expanded into novels, comics, and most recently, the critically acclaimed Paramount+ TV series.
Friend stressed the importance of creating celebrations that resonate with fans and enhance their connection with the franchise, emphasizing a strategic and thoughtful approach to leveraging the vast Xbox portfolio.
Halo 3: ODST's 15th Anniversary
Separately, Halo 3: ODST recently marked its 15th anniversary with a commemorative 100-second YouTube video. The video reflects on the game's impact and legacy, fifteen years after players first experienced the Rookie's mission to find Alpha-Nine. Halo 3: ODST is currently available on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.
