The LEGO phenomenon has exploded over the past decade, transcending its origins as a children's toy to captivate teens and adults alike. This surge in popularity is mirrored by the evolution of LEGO sets themselves, boasting increased detail, functionality, and variety. Some sets are designed for imaginative play, while others are meticulously crafted for display as stunning dioramas or prized collectibles. A growing trend sees LEGO sets integrated into living spaces as stylish lifestyle accessories – think wall art, miniature plants, and vibrant floral arrangements.
With hundreds of LEGO sets available, spanning diverse themes, piece counts, and price points, potential buyers often face two key challenges: locating the desired set and securing it at a reasonable price. A primary culprit behind these difficulties is the LEGO retirement policy. LEGO regularly retires sets, even popular ones, to make way for new releases. This practice fuels a thriving resale market, where merchants often inflate prices by two to three times the original retail value.
The inherent cost of LEGO is another factor to consider, with prices steadily increasing in recent years. Consider the colossal 7541-piece Star Wars Millennium Falcon, released in 2017 for $800 – already exceeding the typical "10 cents per piece" average for LEGO sets. Today, that same set commands around $850.
Strategic shopping can mitigate these challenges. Below, we highlight the best places to buy LEGO sets in 2025 and the optimal times to snag deals.
Where to Buy LEGO Sets Online
LEGO Store: The official LEGO Store offers the broadest selection, easily searchable by theme, price, release date, and customer rating. Excellent customer service and the LEGO Insiders program (a free rewards program with various perks) are significant advantages. Members can purchase sets early, receive free sets as incentives, and access exclusive sets unavailable elsewhere.
Amazon: A reliable alternative offering modest discounts on many sets.
Target: Offers modest discounts and accepts LEGO Insider points (though the exchange rate may not always be advantageous).
Walmart: Similar to Target, offering modest discounts on a selection of sets.
The LEGO Store's points system is particularly attractive: each dollar spent earns 6.5 points, with 130 points equaling $1 (effectively a 5% return). Double points promotions further enhance the program's value. Ultimately, the best choice depends on whether you prioritize discounts or the perks of the LEGO Insiders program and exclusive sets.
Where to Buy Retired Sets Online
For retired sets, unofficial marketplaces like Craigslist, eBay, and Facebook are the only options. Be prepared for higher prices; direct communication with sellers, negotiation, and comparison shopping are crucial for securing the best possible deal.
Where to Buy LEGO Sets in Stores
Brick-and-mortar stores offer a hands-on experience and personalized service. The in-person LEGO Store mirrors the online store's benefits, including the Insiders program and interactive elements like building stations. Target and Walmart also carry LEGO, but their selection may be limited. Gamestop and Barnes & Noble occasionally offer gaming-themed and lifestyle sets, respectively. While discounts are less common in smaller outlets, it's worth checking.
For recently retired sets, brick-and-mortar stores might offer a slim chance of finding them, as retailers don't always immediately remove retired sets from shelves.
When Do LEGO Sets Go on Sale?
Beyond standard box-store discounts, LEGO sets are rarely discounted. However, specific times offer better opportunities:
- May 4th (Star Wars Day) and March 10th (Mario Day): Double points promotions often occur on these dates.
- Beginning of the Year: Clearance sales at box stores are more common as they refresh inventory after new releases.
- Holiday Season (Black Friday, Cyber Monday): Deep discounts are possible.
- Amazon Prime Days (July and October): Keep an eye out for potential LEGO deals.
