Home News ByteDance Shifts US Publishing to Skystone in Major Overhaul

ByteDance Shifts US Publishing to Skystone in Major Overhaul

Author : Ethan May 03,2025

The mobile gaming landscape has seen significant shifts this year, particularly with the news that ByteDance, the company behind TikTok, will no longer publish games like Marvel Snap and Mobile Legends: Bang Bang in the US. Instead, these titles are transitioning to a new publisher, Skystone Games, which will introduce region-specific versions for American players.

The initial catalyst for this change was the much-discussed TikTok ban earlier in the year. While the focus of the ban was primarily on the social media platform, the ripple effects touched the mobile gaming world profoundly. High-profile games were abruptly removed from app stores, often without warning to developers or players. This was largely due to political pressures aimed at ByteDance, pushing for divestiture from its social media arm.

Although TikTok has since returned to the app stores, the same cannot be said for all the games affected by the ban. Marvel Snap, for instance, was quick to pivot, announcing a new partnership with Skystone Games. This move not only secures the future of the game but also signals a broader shift as Skystone takes over the publishing rights for nearly all of ByteDance's previously US-published games.

ytTouch the skyFor players, this transition means continuity or at least the promise of a US-tailored version of their favorite games. However, the underlying political maneuvering that led to this change is a less welcome aspect. The idea that popular games can become pawns in larger geopolitical games is unsettling for both players and developers.

As the deadline for ByteDance to potentially sell TikTok approaches, the mobile gaming community remains watchful. The handling of this situation could set a precedent for how similar cases are managed in the future, potentially affecting other games and apps associated with companies under political scrutiny.

In conclusion, while the move to Skystone Games offers a silver lining for fans of Marvel Snap, Mobile Legends: Bang Bang, and other affected titles, the broader implications of such political interventions in the gaming industry are cause for concern.

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