Home News Candy Crush partners with Pat McGrath for new lipstick, glosses, nail polish launch

Candy Crush partners with Pat McGrath for new lipstick, glosses, nail polish launch

Author : Dylan Apr 14,2025

When discussing the giants of mobile gaming, few names stand as tall as Candy Crush Saga. This juggernaut not only boasts significant financial backing but has also carved a deep niche in our collective cultural landscape. Now, it's set to expand that footprint through an exciting collaboration with the renowned makeup brand, Pat McGrath.

This marks a first for Candy Crush in venturing into the cosmetics world, with a new line of themed lipsticks, glosses, nail polishes, and more soon to hit the shelves. But the true highlight of this partnership is the dazzling opportunity it presents. Starting February 27th, three lucky online orders will randomly receive a Candy Crush-themed diamond ring, each valued at $10,000.

A picture of bejewelled cosmetic packaging with red and gold stripes**Diamonds are forever** This move is a refreshing nod to classic marketing strategies, eschewing the trend of influencer partnerships in favor of an old-school surprise element. By including a diamond-encrusted ring in select orders, the campaign promises to generate buzz and excitement in a unique way.

This collaboration also underscores the evolution of gaming merchandise. Gone are the days of simple t-shirts; today, fans can aspire to own luxurious items like diamond jewelry inspired by their favorite games.

If you're not a Candy Crush enthusiast, don't worry! There's still something for you. For those yearning for a nostalgic gaming experience, consider diving into Jump King, a retro-style, challenging platformer. It received a stellar review from Will Quick, making it an excellent choice to test your platforming prowess and enjoy a throwback to simpler times.

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