Ponos's Battle Cats Celebrates 12 Years with a Sengoku-Era Ad Campaign
Twelve years and still going strong! The Battle Cats, the mobile tower defense game known for its bizarre and endearing cast of feline warriors (Ninja Cats, Fish Cats, even "Gross Cat"), is celebrating its anniversary with a unique new ad campaign. This quirky game, defying the odds in a competitive mobile market, is marking the occasion with a Sengoku period-themed campaign blending art, history, and its signature humor.
The new commercials transport players to the Sengoku era, showcasing strategic gameplay alongside the franchise's iconic cat food cans. The campaign, titled "The Way of the Cat," is a collaboration between Ponos and R/GA, creating a series of cinematic ads that are both visually stunning and entertaining. The ads successfully blend serious historical elements with the game's signature lightheartedness.
"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way," states Ponos' COO and Managing Director Seiichiro Sano.
For players looking to optimize their feline forces, a Battle Cats tier list is available to help strategize.
Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.
