- KartRider Rush+ partners with Hyundai for an exciting new collaboration.
- The Insteroid concept car debuts as a playable kart in the game.
- Players can earn exclusive rewards through a limited-time in-game event.
Automakers have numerous ways to promote their latest vehicles—flashy ad campaigns, celebrity endorsements, or even featuring the car as a drivable kart in KartRider Rush+.
That’s exactly the route Hyundai has taken, partnering once again with KartRider Rush+! Nexon’s popular racing game welcomes back the iconic manufacturer with the introduction of the Insteroid concept car kart. Designed by Hyundai Motors Europe Design Center, the kart draws inspiration from the INSTER, an upcoming electric SUV from Hyundai.
Alongside the Insteroid, players can also unlock the new Glitched Hyundai Aura kart and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. And there’s more—a special event running until April 28th gives players a chance to win 30 Lucky Star Jewels simply by using a Boost Shard in-game. These jewels can be exchanged for exclusive items via the Starlight Treasure Hunt.
Showcasingthe CollaborationIt’s worth noting that the Insteroid isn’t just a virtual vehicle—it’s also a real-world concept car. While it won’t be hitting production lines anytime soon, its inclusion in the game serves as a clever promotional touchstone.
In my view, it certainly boasts a more stylish design than something like the Cybertruck in Fortnite.
If this collaboration hasn’t quite convinced you to jump into KartRider Rush+, why not explore our weekly roundup of the top five new mobile games? You might just find your next favorite.
