Hasbro unveiled an exciting array of new toys and collectibles at Star Wars Celebration 2025, captivating fans with offerings such as new figures from The Mandalorian and the much-anticipated Dash Rendar figure. The event featured a stunning display of these upcoming releases, showcasing Hasbro's dedication to enriching the Star Wars universe for collectors and enthusiasts alike.
IGN captured exclusive photos of Hasbro's Star Wars Celebration display and conducted an insightful interview with designer Chris Reiff and Hasbro Marketing's Jing Houle. They shared their passion for crafting toys inspired by these iconic characters. Dive into the slideshow gallery below for a detailed view of these new toys, and continue reading to discover Reiff and Houle's thoughts on their creations, including their aspirations to enhance some of the biggest heroes in the Star Wars franchise.
Hasbro's Star Wars Celebration 2025 Display Booth
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Fans of Star Wars Jedi: Survivor were thrilled to see new figures included in this latest collection of Star Wars toys. Nightsister Merrin is featured in a new figure, while the protagonist, Cal Kestis, is part of a three-pack set with Turgle and Skoova Stev. Notably, Cal comes with multiple interchangeable heads, including one sporting a handlebar mustache, which was a key focus for this release, as explained by Houle.
"Honestly, we just wanted to have fun with it," Houle shared with IGN. "This is one of my favorite packs that we revealed in the panel. We actually started with the handlebar mustache and the mullet and then added in the clean cut and the short beard later. So for us, the primary look is almost the handlebar, and it's just so much fun."
Regarding Merrin, it was essential to include her alongside Cal, given her significance in the Fallen Order and Survivor narrative. The challenge lay in accurately representing her unique Force abilities.
"It's tough to have Cal without Merrin," Reiff noted. "So we're glad we finally got to Merrin, but doing that Force effect, the green blast coming there, all the great detail of that new costume and the face tattoos with the inkjet. Just some beautiful subtlety going on there. She's a really cool character I know we know fans are invested in and really being able to build out that world."
This year's lineup also features two familiar faces, Han Solo and Chewbacca. Despite numerous previous iterations, Houle believes there's still room for innovation.
"I mean, we haven't done them in a long time," Houle remarked. "They needed an update, so we gave them fully new tools so they're brand new with the latest articulation so that fans can really celebrate and enjoy these classic characters again with the latest technology and articulation that we have. And they've made quite a few updates on top of the articulation just in general. We learned a lot from the Wookiees that we've done where they have really long hair."
Houle further explained, "And so, despite the long hair, having softer plastics so he can still pivot and move his head in a seamless way, that was really important to us. And we added articulation into Han too, but we didn't give him the thigh break because we didn't want to separate the red bars on his right side of the outside of the thigh. So we thought it was important to keep that clean. So we added articulation to the top of the boot instead."
Everything Revealed at Hasbro's Star Wars Celebration 2025 Panel
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Among the most striking figures in this lineup is The Ronin, inspired by the anime anthology series Star Wars: Visions. This black-and-white figure, with its red katana lightsaber, is a Celebration-exclusive release. Both Houle and Reiff emphasized the importance of capturing the finer details.
"I love that we kept to it," Houle said. "And then taking from learnings from what we know about Japanese culture and stuff, the way the box is built, how premium it looks, the magnets that let it open, how clean it looks, the watercoloring, the accessories that's hidden on the top of the box so you don't just see it. Everything. There was so much attention from packaging to design to engineering."
Reiff added, "And even the Japanese language for this exclusive packaging, we don't do that normally, but for here, because we're here in Japan, we wanted to really embrace all that and do a special package that was just Japanese language for that too."
Finally, Hasbro delighted fans of the 1:1 scale Black Series helmet line by unveiling a meticulously detailed Death Trooper helmet during their Celebration panel.
"[It's] a great fully new tooled helmet for the Black series Premium roleplay line," Reiff said. "It looks like it's straight out of the movie with the weathering, the lighting detail, and you poke a button on the side and you control the chin lights and the spectre sensor lights over on the side. So, just a great addition to our line. And working with Lucasfilm in partnership to work from original files so that we could really nail all the details of this helmet and then add our own stuff to the inside because the real ones never had an inside, but this one does. All our other helmets, it has the full detailed interior."
For more on Star Wars Celebration, learn about the plot of *Star Wars: Starfighter* and catch up on the biggest news and moments from the event.
