The upcoming Nintendo Switch 2 is set to launch with a notable price difference between the Japanese and global markets. This strategic pricing approach reflects regional economic factors and aims to cater to local consumer needs while maintaining accessibility for core users in Japan.
Japanese-Language System: A More Affordable Option
The Nintendo Switch 2 will be released in two distinct versions: a Japanese-language system available exclusively in Japan, and a multi-language system intended for global release. The Japanese-language version is expected to retail at approximately $330, whereas the multi-language variant will carry a price tag of $449.99—a significant difference of over $100. This gap is largely attributed to the current weakness of the Japanese yen against the US dollar, which impacts purchasing power and discourages cross-border buying trends.
While the Japanese-language model will only be sold within Japan, residents of the country will still have the option to purchase the global multi-language version if preferred. However, the Japanese-only model will be locked to Japanese language support and will only allow linkage with Nintendo Accounts registered under the Japanese region. Furthermore, this version will only display content and offer software compatible with the Japanese Nintendo eShop.
For those planning to use the console in any language other than Japanese, Nintendo advises opting for the multi-language system version. Further details regarding the global edition will be made public on April 4.
Switch 2 Purchase Process in Japan
In a unique move to manage initial supply and demand, Nintendo has announced that the Switch 2 will be available for purchase via lottery through the My Nintendo Store. Additionally, select retailers and online shops across Japan will begin accepting reservations or lottery entries starting April 24, depending on stock availability.
Eligibility Requirements for the My Nintendo Store Lottery
- As of February 28, 2025, applicants must have accumulated at least 50 hours of gameplay on Nintendo Switch software (excluding demo and free titles).
- Applicants must have maintained an active Nintendo Switch Online subscription for a cumulative period of at least one year and must remain subscribed at the time of application.
More specific information about the lottery process, including how winners are selected and notified, will be shared on the My Nintendo Store on April 4. Be sure to check back for updates as we get closer to the release date.
