Home News Nintendo Boss Fears US Tariffs May Hit Switch 2 Sales

Nintendo Boss Fears US Tariffs May Hit Switch 2 Sales

Author : Aaron Feb 24,2026

Nintendo has revealed its fiscal year 2025 financial results (April 2024-March 2025), with President Shuntaro Furukawa elaborating on the company's ambitious outlook for the Switch 2 during a May 8 online briefing. He also addressed potential challenges, including U.S. tariff implications that could affect the console's success.

Approaching its June 5 release, the Switch 2 continues generating unprecedented demand — Nintendo's official pre-order lotteries in Japan are particularly oversubscribed. The company confirms it's "ramping up production to match demand," projecting 15 million hardware units and 45 million software copies sold globally during FY2026 (April 2025-March 2026).

The gaming powerhouse anticipates the Switch 2 launch will drive a 63.1% revenue surge to ¥1.9 trillion ($13.04 billion) and a 7.6% profit increase to ¥300 billion ($2.05 billion) for FY2026.

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However, Furukawa's address highlighted concerns regarding the U.S. market, where the enhanced Switch 2's premium pricing introduces new challenges. "While the higher unit cost presents obstacles, we're targeting launch performance comparable to the original Switch," Furukawa told the Yomiuri Shimbun, referencing the first Switch's 15.05 million debut year sales against the Switch 2's 15 million projection.

These concerns primarily involve the U.S. — Nintendo's strongest Switch 1 market — where potential tariffs under consideration by the Trump administration could impact both console pricing and consumer purchasing power.

Furukawa warned the tariffs might dent Nintendo's profits by "tens of billions of yen," explaining: "If rising food costs from tariffs reduce discretionary spending, console demand could drop. Price adjustments would similarly affect sales momentum."

Nintendo Switch 2 Hardware and Accessories Collection

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Industry analysts consider Nintendo's 15 million sales forecast cautious given tariff uncertainties, though demand appears extraordinary. After tariff-related delays, Switch 2 pre-orders launched April 24 at $449.99 — triggering overwhelming response. Nintendo has alerted U.S. My Nintendo Store customers that high demand may delay launch-day deliveries.

For detailed pre-order information, consult IGN's Nintendo Switch 2 pre-order guide.

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