Pre-ordering games can indeed be risky, with the potential for games to launch unfinished, requiring day-one patches, and even experiencing broken launches. However, not all pre-orders spell disaster. In fact, pre-ordering digital game keys can be a strategic move, particularly if you know where to shop.
We've partnered with Eneba to explore why and how being proactive with your game purchases can be a savvy decision.
You’ll Pay Less Than on Release Day
A common misconception about pre-ordering is that it means paying full price. However, by purchasing a digital game key from a reputable marketplace like Eneba, you can often secure a significant discount before the game hits the shelves.
With AAA titles now frequently priced at $70+ upon release, pre-ordering through Eneba can get you the same game for much less—sometimes up to 10-30% off the official store prices. Instead of waiting months for a sale, you can lock in a lower price before the game even launches.
Avoiding Launch-Day Price Increases

One of the key advantages of pre-ordering digital game keys from digital marketplaces is the ability to sidestep launch-day price surges. As anticipation for a game grows, the demand for game keys can spike, causing prices to rise even before the game's release, often aligning with standard market prices. If you delay too long, you might end up paying the same full price as everyone else. By securing your price early, you ensure you get the best deal before demand pushes it up, allowing you to enjoy the game at a discount rather than scrambling for a last-minute deal.
Older Games Cost Way Less
Digital marketplaces shine when it comes to the pricing of older games. While new releases can be pricey, games that have been out for a year or more often see their prices drop dramatically—sometimes by as much as 70-80%. If you're not fixated on playing on day one, waiting a bit can save you a significant amount of money while still allowing you to enjoy top-tier gaming experiences.
Whether it's an award-winning single-player adventure, a competitive multiplayer game, or a beloved indie gem, older titles remain just as enjoyable, but without the hefty price tag. Even complete editions, which include all DLCs and expansions, are typically cheaper than buying just the base game at launch. With digital game keys, there's no downside to waiting—the game is always in stock, and the price only gets better. Patience pays off, and your gaming backlog will thank you.
So, if you're confident about a game, pre-ordering a digital key from a trusted marketplace like Eneba means you can save money before the launch, get instant access on release day, and avoid those pesky launch-day price increases. It's a smart move that just makes sense.
