Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an incredibly expensive collector's edition. Remarkably, over the past decade, no one has purchased it—a fact that delights the company.
Image: insider-gaming.com
Techland's PR manager, Paulina Dziedziak, revealed to Insider Gaming that the lavish edition was purely a publicity stunt. “It was a PR stunt designed to grab media attention due to its wild and unconventional nature. The goal was to create buzz around the game's release, and it did just that! Thankfully, no one ended up buying it,” she explained.
This extravagant £250,000 (approximately $386,000 at the time) package, dubbed the "My Apocalypse Edition," offered an incredible array of items. These included having the buyer's face digitally inserted into the game, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's offices, four signed game copies, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.
Techland clearly intended the My Apocalypse Edition as a marketing tool. The question remains: would they have fulfilled the offer, including constructing the real-life bunker, had someone actually purchased it? That, unfortunately, remains a mystery.
