If you've spent any time on YouTube lately, chances are you've encountered the captivating ads for Dream Games' Royal Match. The endless escapades and near-death experiences of King Robert have significantly boosted the popularity of this match-three game. Now, its successor, Royal Kingdom, is taking a fresh approach with a high-profile celebrity advertising campaign.
Celebrity endorsements are not a new strategy, but Dream Games is going all out with their latest ads. From LeBron James showcasing his love for reading while sneakily playing Royal Kingdom, to Kevin Hart enlisting an entire acting school to cover his roles so he can spend more time gaming, these commercials cover a wide range of audiences. Royal Kingdom follows the footsteps of Royal Match, which was a massive hit for Dream Games, and the aim is clear: to attract players beyond the traditional match-three gaming community.
While Dream Games may not yet rival giants like King and their juggernaut Candy Crush, they have been making significant strides in the mobile gaming industry for several years. Unlike other celebrity partnerships, such as Supercell's Clashamania crossover with the WWE, which focused on a specific niche, Dream Games is casting a much wider net with their campaign.
In the business realm, Royal Kingdom and Royal Match are currently major success stories in Türkiye. Beyond business, the game's features like wifi-free gameplay have resonated well with players globally.
If Royal Kingdom doesn't challenge you enough, don't despair. We've put together a carefully curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind no matter your skill level.
