eFootball, Konami's leading multi-platform football simulator, announces a new brand ambassador: the rising football star, Lamine Yamal. Yamal will not only be featured as a brand ambassador but also as a playable character within the game.
Lamine Yamal, a product of FC Barcelona's famed La Masia academy, is a highly touted young talent. His inclusion as a brand ambassador is a strategic move by Konami, capitalizing on his burgeoning popularity and potential.
In eFootball, Yamal is available as an Epic-level player, joining other top-tier players like Neymar Jr. (Big Time version) and Takefusa Kubo (Epic). His in-game character features the Acceleration Burst skill, a reflection of his exceptional dribbling abilities.
To celebrate Yamal's arrival, eFootball is launching a Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival uniform. This campaign aims to engage players and further promote the game.
Konami's decision to feature Yamal highlights their strategy to attract a younger audience and compete with established rivals like EA Sports. By incorporating rising stars and reflecting current footballing trends, eFootball aims to solidify its position in the competitive sports simulation market.
For more sports simulation games, check out our lists of the top 25 best football games for iOS and Android!
