Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.
Lovato's involvement extends beyond simple endorsements. She'll appear in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, with Lovato-themed avatars available for purchase. All proceeds from these in-game items will directly benefit environmental projects.
PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM boasts significant reach and impact across multiple gaming platforms. This broad engagement, coupled with the popularity of Lovato, suggests a potentially substantial contribution to environmental initiatives.
The partnership offers a triple win: environmental benefits, increased engagement for Lovato's fans, and added exposure for participating game developers.
For fans eager to participate and discover new games, PlanetPlay's list of the best mobile games of 2024 (so far) is a great resource.
