Beam On: A Star Forest Adventure – A Unique Band Promotion Disguised as a Game
Beam On, a seemingly unremarkable endless flyer game, reveals a surprising twist: it's a clever marketing campaign for the virtual band, Star Forest. This Flappy Bird-esque game, available now on the iOS App Store, tasks players with navigating a course, avoiding obstacles with simple tap controls and utilizing a limited-use jetpack for precision maneuvers.
While the gameplay mechanics borrow from established titles like Flappy Bird and Jetpack Joyride, the game's charm lies in its retro aesthetic and soundtrack, effectively introducing the band to a potential audience. Star Forest, similar in concept to Gorillaz, is a virtual band, and Beam On serves as a companion piece to their latest music video.
The game's target audience is primarily children, thanks to its appealing visuals and upbeat, family-friendly music. However, adults seeking a less exploitative Flappy Bird-style game might also find Beam On appealing.
While not groundbreaking, Beam On's innovative approach to band promotion is noteworthy. It's a fun, lighthearted game that successfully blends gameplay with marketing. If this doesn't quite hit the mark, be sure to check out our weekly roundup of the top five new mobile games for more options.
