World of Tanks Blitz pulls off a massive marketing stunt: a cross-country tank tour!
Wargaming is taking a decommissioned, graffiti-covered tank on a nationwide road trip to promote its recent collaboration with Deadmau5. The tour kicked off in Los Angeles during The Game Awards. Rest assured, this street-legal tank poses no threat; it's fully decommissioned.
Spotting the vibrantly painted tank and snapping a photo could win you exclusive merchandise!
The Deadmau5 and World of Tanks Blitz collaboration is now live, featuring the exclusive Mau5tank—a light and sound spectacle. Players can also participate in themed quests and unlock exclusive camos and cosmetics.
The playful nature of this marketing campaign is undeniably humorous, even if some hardcore military simulation enthusiasts might disapprove. It's a lighthearted, harmless promotion, and certainly not the first time a company has used a similar tactic.
However, for fans of the game (and a bit of heavy metal!), the sight of a real tank cruising through their neighborhood is sure to add some excitement to a dreary winter.
If this inspires you to try World of Tanks Blitz, check out our list of current promo codes for a head start!
