Apple is reportedly developing a dedicated new app focused entirely on gaming.
A fresh report from Bloomberg corroborates rumors that circulated late last year, suggesting the tech giant aims to "convince both gamers and developers of its leadership in the market." The report also indicates more details will be revealed when the app is unveiled at Apple’s Worldwide Developers Conference on June 9.
The company is expected to pre-install this app on all new Apple devices, including Apple TV, later this year. Similar to Steam on PC, it will serve as a central launcher for games, consolidating achievements, leaderboards, chat functions, and other activities, ultimately replacing the existing "Game Center." Bloomberg also notes a Mac version is planned, allowing Mac computers to "access games downloaded from outside the App Store."
While Apple has declined to comment on the rumors, its recent acquisition of RAC7 Games, the studio behind Sneaky Sasquatch, speaks volumes.
Although Apple isn't traditionally seen as a game developer, its devices are gaming powerhouses. The iPhone is the world's most popular gaming device, with roughly two-thirds of App Store revenue generated by premium games and in-game purchases. However, Bloomberg’s sources suggest this move "likely won't shift the perception among players and creators of high-end games" that Macs "still fall short compared to Windows PCs" for serious gaming.
The new gaming app is anticipated to launch with the next iOS update, expected around September.
For a look at the games available through Apple Arcade’s premium subscription, we have a complete guide.
Apple remains locked in a legal dispute with Epic Games, the creator of Fortnite. The conflict extends beyond the battle royale's future on iPhones to encompass how Apple monetizes gaming across its ecosystem. Last week, IGN reported that Fortnite’s return to iPhone and iPad quickly propelled it to the top of the U.S. App Store charts following its reinstatement.
Fortnite was removed from the iPhone App Store globally in 2020 after Epic Games intentionally integrated a payment system circumventing Apple’s standard 30% fee. After five years and over $1 billion in lost revenue, Fortnite is finally back—and its alternative payment system remains intact.
