EA, the publisher and developer, has reaffirmed its commitment to maintaining current game prices despite competitors like Microsoft and Nintendo moving to $80 price points.
During the company's latest earnings call, CEO Andrew Wilson emphasized EA's priority to "provide outstanding quality and exceptional value for our players," citing their successful cooperative adventure Split Fiction, which surpassed 4 million copies sold.
"Our pricing approach has evolved dramatically over the past decade," Wilson noted. "While physical retail sales remain part of our operations, they now represent a much smaller segment compared to our diverse portfolio spanning free-to-play titles, deluxe editions, and beyond."
"Whether we're offering content at $1, $10, or $100, our core mission remains delivering superior quality and exponential value," Wilson continued. "Through consistent alignment of quality with value, we've built a resilient, growing business."
CFO Stuart Canfield confirmed: "Our current pricing strategy remains unchanged based on existing guidance."
This decision contrasts with recent moves by competitors, including Microsoft's announced price increases for Xbox consoles, accessories, and select upcoming games slated for $79.99 during the holiday season.
The gaming industry has witnessed significant price inflation recently, with AAA titles shifting from $60 to $70 benchmarks and Nintendo pricing upcoming Switch 2 exclusives like Mario Kart World at $80. The Switch 2's $450 reveal price sparked debate among fans and analysts alike, viewed as a necessary adjustment to current economic realities.
EA's stance suggests upcoming franchise titles including EA Sports FC, Madden, and Battlefield will maintain their $70 standard edition pricing.
The announcement follows EA's recent workforce reduction, affecting approximately 100 positions at Respawn Entertainment (Apex Legends developer) and totaling around 300 company-wide departures.
