Take-Two Interactive CEO Strauss Zelnick recently commented on the company's staggered platform release strategy, particularly concerning the highly anticipated Grand Theft Auto VI. Zelnick acknowledged that delaying the PC release of GTA 6 will cost the company approximately 40% of its typical PC revenue. However, Take-Two remains committed to its established release model, opting against simultaneous launches across all platforms.
This approach aligns with the historical release pattern of the GTA series, where PC releases have traditionally been delayed. This delay, in part, stems from Rockstar Games' complex relationship with the modding community. Importantly, Zelnick clarified that this decision is unrelated to declining sales of PlayStation 5 and Xbox Series X|S consoles; GTA 6's release strategy is independent of current console market trends.
Assuming a fall 2025 release for other platforms, PC gamers may need to wait until 2026 to experience GTA 6. The game's launch carries immense expectations, not only for Take-Two Interactive but for the entire gaming industry. The initial teaser trailer already shattered several YouTube records, fueling anticipation that GTA 6 could surpass the $1 billion sales milestone, potentially boosting the performance of other game companies and studios.
